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Lifestyle · Sport & Diplomacy

Sport and diplomacy

Sport shares the world stage with the summits. We cover the great events that bring nations together, from World Cup 2026 to the road to Los Angeles 2028, and how you can follow, attend and enjoy them.

For brands: this is the audience you reach, executives who travel, invest and decide. See where your company fits →

In this section

World Cup 2026

The tournament in review, and what it left behind in the host cities.

The road to Los Angeles 2028

Venues, tickets and planning tips for fans heading to the 2028 Olympic and Paralympic Games.

Sport and diplomacy

How sport brings nations together, from the stands to the sidelines.

Sport as business

The sponsorships, broadcast deals and investments behind the world's biggest events.

Latest stories

All lifestyle →

Related summits: G20 · G7 · B20 · W20 · COP

Read by ministers and government officials, delegations, embassies, CEOs and NGOs

Nations compete on the field and decide off it. Your brand belongs where both audiences meet.

Clients that have shared their solutions

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Front cover: The Advocacy Advantage by Chris Atkins

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The Advocacy Advantage

How the world’s top executives shape global stories

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